Unifying Entertainment

Content and

Brands

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As the matchmaker of Hollywood and Madison Avenue, our creative staff is exceedingly responsive to the marketing and image needs of the brand. We operate by working closely with the producers, writers, directors, and actors to ensure that brand integrations are carried out integrally with precision.

Things we do

Advertisers

BiE works to build your specific brand objectives seamlessly into the entertainment properties which are targeted to your intended audience.

Producers

BiE has long term relationships with the owners and managers of major brands, which gives us entre to their budgets and brand objectives. Having relationships with every major advertising firm in the U.S. and abroad gives us access to literally thousands of brands with annual line item budgets allotted for branding.

We work directly with national and international brands who are seeking to seamlessly integrate themselves into popular culture.

Recent projects

We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.

Rolfe Auerbach is a veteran entertainment and advertising executive with seven Telly Awards, five Vision Awards, and an Emmy nomination to his credit. Auerbach is CEO of Brand in Entertainment (BiE.) BiE is announcing the creation of its own Studio Division (Dream State) with a slate of three feature films shooting in 2024/25. Since Auerbach took over the company in 1996, BiE has integrated products and brands directly into the storylines of some of the biggest movies, television shows, webisodes, concerts and music videos in the world.

As President and CEO of Brand in Entertainment's predecessor, HP Media, Auerbach created and operated the Product Integration Organization for Fox Television Studios orchestrating the incorporation of paid products into the television productions of Fox, MGM, Lions Gate, Sony and Paramount. He created product integration for the music industry for labels such as Atlantic, Lava, Elektra, RCA, Arista, Universal, Jive and Sony. Since that time, he has worked with every major advertising agency and most studios in the US. Additionally, he has piloted BiE into integrations throughout Europe and Australia, many nations in Asia and South America, as well as the Middle East and South Africa.

For 20 years before his work in brand integration, Auerbach was the Chairman and President of the Video Program Network (VPN) an unwired television network appearing on 55 broadcast television stations across the US.

Rolfe Auerbach
CEO, Brand in Entertainment

Get In Touch

It is the holy grail for a brand to be integrated into the actual content itself.

— The New York Times

What people say about us

Rolfe, I am writing to thank you for the incredible work you have done for our film. In less than a week, after we sent you responses to the brand objectives, you got us a 6 figure deal with more on the way - something your competitors never could do! I have done over 30 films in the past with total budgets over 500M. I have tried using different brand integration companies and most of them failed. You are certainly in the league of your own, and from now on, I will put all of my films though your firm!

Sergei V. Bespalov

Co-Chairman - Aldamisa Entertainment

On behalf of Davon Johnson Designs LLC, we'd like to personally thank BiE for making such a diligent effort and doing great job with short notice in securing brand integration opportunities for one of our recent events for a former President. We hope to work with BiE again in the near future and look forward to the next opportunity.

LaCurtis Sumlin

Producer - Davon Johnson Designs LLC

“BiE and Embassy Suites seamlessly integrated Embassy Suites Brand Objectives into one of the most watched episodes of The Apprentice. With the episode challenge to redesign the Embassy Suites staff uniforms as part of a larger rebranding effort by Embassy Suites, BiE was able to capture precisely the image Embassy Suites wished to portray. BiE even arranged for Ivanka Trump to visit our hotel for the night of the showing and the integration proved to have a positive impact on the brand nationally.”

John Lee

Vice President - Brand Marketing Embassy Suites

Let’s talk

Work with us on theatrical movies, television, music, news, sports, gaming, internet, social media and live events, plus many other opportunities. We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.