Unifying Entertainment
Content and
Brands
As the matchmaker of Hollywood and Madison Avenue, our creative staff is exceedingly responsive to the marketing and image needs of the brand. We operate by working closely with the producers, writers, directors, and actors to ensure that brand integrations are carried out integrally with precision.
Rolfe's American Film Market Speech
At the 2025 AFM, Rolfe Auerbach, CEO of Brand in Entertainment highlighted the significance of brand integration during his address at the annual Pitch Me event. Attendees were treated to an exclusive preview of the upcoming comedy film “Tramps Like Us,” featuring Michael Pare, Valerie Palencar and Don Worley.
Things we do
BiE works to build your specific brand objectives seamlessly into the entertainment properties which are targeted to your intended audience.
BiE has long term relationships with the owners and managers of major brands, which gives us entre to their budgets and brand objectives. Having relationships with every major advertising firm in the U.S. and abroad gives us access to literally thousands of brands with annual line item budgets allotted for branding.
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We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.
Rolfe Auerbach is a leading entertainment executive and pioneer in the field of brand integration, with a career spanning more than three decades at the intersection of Hollywood, advertising, and media innovation. As CEO of Brand in Entertainment (BiE), Auerbach has built a globally recognized firm specializing in connecting brands with film, television, and music through strategic, story-driven partnerships.
Since assuming leadership of Brand in Entertainment in 1996, Auerbach has expanded the company into an international operation working with major motion picture studios, production companies, record labels, and advertising agencies worldwide. His work focuses on integrating brands seamlessly into content, enhancing storytelling while delivering measurable value to both producers and marketers. Through these efforts, he has helped finance and support a wide range of entertainment projects across multiple platforms and global markets.
In addition to his role at Brand in Entertainment, Auerbach serves as Chairman of Dream State Studios, where he is actively involved in the development and production of original film and television content. Current projects include the feature films Tramps Like Us and Serpentine, as well as the upcoming streaming television series The Anaretic Degree, reflecting his continued expansion into studio-level production and content creation.
Prior to Brand in Entertainment, Auerbach served as President and CEO of HP Media, where he developed and led product integration initiatives for Fox Television Studios. In this role, he collaborated with major studios including Fox, Sony, MGM, Paramount, and Lionsgate, helping establish brand integration as a scalable and essential component of modern entertainment financing. He also played a key role in expanding branded entertainment into the music industry, working with major labels such as Atlantic, RCA, Universal, and Sony Music.
Earlier in his career, Auerbach was Chairman and President of the Video Program Network (VPN), a nationally syndicated television network that aired across 55 broadcast stations in the United States. This early foundation in television programming and distribution helped shape his expertise in audience engagement, content strategy, and media economics.
Auerbach’s work has been recognized with multiple industry honors, including seven Telly Awards, five Vision Awards, and an Emmy nomination. In addition to his executive leadership, he has served as an executive producer on a range of film and television projects, including Honeymoon in Paradise, Infinite Power, and Auctionlive: The Treasures of James Cagney.
Through Brand in Entertainment and Dream State Studios, Auerbach is widely recognized for his ability to align creative vision with commercial opportunity, helping producers secure financing while enabling brands to engage audiences in authentic and impactful ways. His work continues to shape the evolving relationship between storytelling, brand strategy, and global entertainment.
CEO, Brand in Entertainment
— The New York Times
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Work with us on theatrical movies, television, music, news, sports, gaming, internet, social media and live events, plus many other opportunities. We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.