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Our Story

A New Era of Advertisement and Entertainment
film equipmentfilm roledirector's chair
Our relationships give BiE the unique opportunity to suitably match a product with an entertainment property that best fits the brands’ and producers’ objectives.
40+
years in advertising
120
successful projects
2
offices

About Us

BiE is the premiere brand integration firm. Based in Los Angeles, California, we work directly with national and international brands who are seeking to seamlessly integrate themselves into popular culture.

BiE is the matchmaker of Hollywood and Madison Avenue, unifying entertainment properties and brands.

Creative Precision

Working with one foot in each industry, our creative staff is exceedingly responsive to the marketing and image needs of the brand as we working closely with the producers, writers, directors, and actors to ensure that brand integrations are carried out with precision. Respectively, BiE is sensitive to the creative integrity of the filmmaker/content producer and seeks to create brand integrations best suited for the storyline. In combination, we introduce the new era of advertisement and entertainment!

9+ Decades of Experience

With over 90 years of advertising experience, BiE has cultivated relationships with every major advertising firm in the U.S. and abroad, which gives us access to literally thousands of brands. Correspondingly, we have worked with nearly every major studio, record company and independent production company in Hollywood, giving us exclusive access to hundreds of scripts and entertainment projects annually that are seeking secondary funding for their production and distribution. These relationships give BiE the unique opportunity to suitably match a product with an entertainment property that best fits the brands’ and producers’ objectives.

What is Brand Integration?

Brand integration is the process of building a brand into an entertainment property in a way that creates a direct interactive experience between the product and the characters or audience. Brand integration is not product placement (when a product is planted somewhere in a scene, usually the background).

Brand Integration in Hollywood

Brand integration is as old as Hollywood itself and its showcase to the consumer market is extremely effective. Evidence of this can be traced back to the immediate spike of sales of Ace Combs after audiences saw James Dean sweep one of their combs through his hair in “Rebel without a Cause.” Another instance of product integration success was when consumers snapped up Ray Ban Wayfarer sunglasses after seeing Tom Cruise don a pair in “Risky Business” during his infamous solo dance scene. BiE is proud to be on the forefront in branding, utilizing emerging technologies and forward-thinking entertainment properties to provide our clients with expert branding opportunities!

BiE team

Meet the team

Bob O'Brien

Bob O'Brien

General Manager
Valerie Palencar

Valerie Palencar

Executive Producer
Carolyn Herrera

Carolyn Herrera

Producer
Kannon Auerbach

Kannon Auerbach

Associate Producer
Alyssa Rivera

Alyssa Rivera

Associate Producer
Jessica Mathisen

Jessica Mathisen

Associate Producer
Lexi Crosta

Lexi Crosta

Associate Producer
Marc Carver

Marc Carver

Admin to CEO
Gabriella Herrera

Gabriella Herrera

Website Designer & Developer

Things we do

Awarded for a reason

Project
Award
Year
Grateful for diversity
Awwwards SOTD
2023
Lost in dance
Awwwards SOTD
2022
Lost in dance
CSS Design Awards
2022
Lost in dance
Webflow Showcase
2022
Zwee
Awwwards SOTM
2021
Kaili Swimwear Website
Awwwards Developer Award
2020

Let’s talk

Work with us on theatrical movies, television, music, news, sports, gaming, internet, social media and live events, plus many other opportunities. We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.