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Advertiser Services

Understanding the brand attributes of our clients allows us to distribute messages 360 degrees across all forms of media in a creative method, not usually realized in the traditional 30 second spot.
film rolldirector's chairfilm equipment
Integrating product placement in a…brand's marketing strategy is a simple and cost-efficient way to…increase brand awareness.

— Forbes

Advertising Partners

According to studies released by PQ Media, branded entertainment expanded from $3.5 billion in 2004 to $22.3 billion in 2007. This same study projected 2012 to exceed $40 billion.

Proven Effectiveness

The effectiveness of traditional forms of advertising is eroding with the advent of new technologies such as DVR, online streaming, and new media choices for viewers including interactive mobile content and video sharing sites such as YouTube or Joost. In December 2007, internet users watched more than 10 billion videos online, up 34% from January 2007, according to ComScore. As of October 2008, 13.5 billion videos were watched online- a 45% rise from the previous year. The availability of super high speed broadband (e.g. Comcast’s DOCSIS 3, Verizon Fios) along with more HD video content will drive more people to consume more videos online. These new mediums allow brand messages to be more stimulating, more sophisticated, and more widely distributed.

BiE's Role

BiE builds products/brands into entertainment properties of all mediums including theatrical movies, TV movies, TV series (scripted and non-scripted), novels, graphic novels, music videos, music tours, video games, online games, Broadway/theatre, news, original web content, and client originated programming. Our Creative Staff is exceedingly responsive to the marketing and image needs of each brand. We work diligently with producers, writers, directors, actors, ad agencies and brand managers, assuring unique brand integrations are carried out with precision and often visible increase in ROI. BiE is able to work directly with brands to ensure the integration properly aligns with the brand objectives. We match these objectives with projects that naturally align themselves with your target audience. Understanding the brand attributes of our clients allows us to distribute messages 360 degrees across all forms of media in a creative method not usually realized in the traditional 30 second spot.

Who Pays?

BiE is paid by networks, studios and production companies, not the advertisers. Therefore, as an advertiser, your brand only commits resources to the projects in which you choose to be featured. BiE will work to build your specific brand objectives seamlessly into the entertainment properties which are targeted to your intended audience. Data and analytics can also be provided to determine the success/ROI of any given integration, as well utilize “listening technologies” to discover what viewers are saying about your brand. Pricing is determined by the size of distribution and the amount of time your product or service is featured within the content. Brand integration within a series, film, song, webisode or any entertainment medium breaks through to the TiVo/DVR generation because the integration cannot be TiVoed out!

Our Edge

Entertainment properties are created with the specific goal of attracting and retaining an audience, allowing brands to communicate more complex messages in an entertaining format. We assist advertisers in developing their own entertainment based content creating customized audiences for marketing communications. BiE is consistently ahead of the curve, harnessing emerging technologies and forward-thinking entertainment properties to give our clients the branding advantage in this new frontier in product integration.

What people say about us

“Rolfe is wonderful to work with. He goes above and beyond and is determined to take care of his clients while ensuring that any entertainment project he is associated with is a success. I am thrilled to have had the pleasure to work with Rolfe and Brand-In Entertainment and hope there are many more projects to come”

Rebecca Foss
Marketing - GEICO

I‘m taking a moment to pen this email to say what a pleasure it is to partner with you. Your understanding of our business has enabled you to identify great opportunities. The projects you have presented to us have been a perfect fit for our business and mission. The individualized customer support you’ve provided to our team is invaluable. We can’t wait to see our dolls showcased in the theatrical films we’ve partnered on over the many months we’ve worked together. We look forward to the future and the great things we’ll achieve together.

Tamra M. Williams
Chief Operating Officer - The World of EPI, The Fresh Dolls, Positively Perfect Dolls

Rolfe, Our partnership with Brand In Entertainment in 'SHRINK' allowed Panasonic Toughbook to convey their ideal branding message. The exposure was really tailored for Toughbook.

Jenny Turnbull
The Placement Agency

Hey Rolfe just wanted to say thank you for introducing us to the team at grow house media and facilitating us being a part of the Big Texas Hemp project. We had a great day of filming. Appreciate you for sticking with us while we we’re figuring everything out. We won’t be as difficult on the next one we promise lol.

Cody Fisher
COO | CBD Pros USA

Next Up

Awarded for a reason

Project
Award
Year
Grateful for diversity
Awwwards SOTD
2023
Lost in dance
Awwwards SOTD
2022
Lost in dance
CSS Design Awards
2022
Lost in dance
Webflow Showcase
2022
Zwee
Awwwards SOTM
2021
Kaili Swimwear Website
Awwwards Developer Award
2020

Let’s talk

Work with us on theatrical movies, television, music, news, sports, gaming, internet, social media and live events, plus many other opportunities. We view product integration not only as a means of direct response selling, but also as a novel way to build your brand.